Please note: The Dye Shop is currently closed whilst we await clarity regarding Brexit. Thank you for your loyal custom & patience.

Privacy Policy

Who we are and what this privacy policy covers

This privacy policy explains how and why The Dye Shop may collect personal data* about you and the rights you have in relation to this data. Please note that this policy relates to all our business activities, not just this website.

* personal data means any information about a living individual which allows them to be identified from that data including, for example, a first and last name, email address or address, whether at work or at home. Identification can be by the information alone or in conjunction with any other information.

Our commitment to you

We are committed to respecting your privacy and to protecting your personal data. Furthermore, we fully endorse and will adhere to the General Data Protection Regulation (Regulation (EU) 2016/679) (the “GDPR”) and all UK data protection legislation including the principles of the UK Data Protection Act 2018.

In particular we will comply with our legal obligations to keep personal data up to date, to store and destroy it securely, to not collect or retain excessive amounts of data, to use reasonable measures to protect personal data from loss, misuse, unauthorised access and disclosure and to ensure that appropriate technical measures are in place to protect personal data.

How you acknowledge this privacy policy

By using our website and any of our services and by providing us with any personal data, you acknowledge that you understand that the use of that personal data will be in accordance with this policy.

Please do not send us any information if you do not want it to be used in this way.

Please note that if you do not provide certain requested information we may be unable to provide certain services of our to you.

Personal data which you provide on behalf of someone else

If you give us information on behalf of someone else, you confirm that the other person has appointed you to act on his/her behalf and has agreed that you can (i) give consent on his/her behalf to the processing of his/her personal data and (ii) receive on his/her behalf any data protection notices.

How we obtain information about you

1. Information which you provide us

You provide us with personal data when you visit our website, register with us, make a purchase via our website, do business with us, email or phone us.

2. Information we collect about you

We collect information about you when you engage with us online or by email e.g. when you visit our website, register with us, open or forward an email sent by us. Information may be collected via cookies and similar technologies, as detailed below.

3. Information we receive from other sources

We may also collect information about you from reputable third parties that operate in accordance with UK data protection legislation or other public sources, if this is permitted by law, such as advertising networks and analytics providers.

Use of cookies

What is a cookie?

A cookie is a small text file (letters and/or numbers) which is sent to and stored on your computer (or other electronic device). Cookies are used to identify you whenever you visit a website, to remember what you have done on a website to help improve your browsing experience, to remember log-ins or to provide advertising while visiting a particular site.

Cookies can also be grouped according to whether they are ‘first-party’ cookies or ‘third-party’ cookies. The difference is that first-party cookies are placed and controlled by the website you are visiting whereas third-party cookies are placed and controlled by a third-party.

How and why we use cookies

Cookies are essential in helping you to move around our Site and use its features, such as accessing secure areas of the website, keeping track of the contents of your shopping cart and storing your details if you select the 'Remember Me' Option. Without these cookies, services you have asked for, such as setting up an account cannot be provided.

The cookies we use fall into three broad types:

Strictly Necessary Cookies
These are Cookies that are required for the operation of our website. They are necessary for the safety, security and integrity of the site. For example they help support the structure of the pages that are displayed to you, help to improve navigation and allow you to return to pages you have previously visited. This type of Cookie only lasts for the duration of the time you are visiting the website. When you leave the website they are deleted automatically.

Analytical/Performance Cookies.
To keep the Site, its services and products relevant, easy to use and up-to-date, we use web analytics services to help us understand how people use our Site and to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily. The data is aggregated and anonymised, which means we cannot identify you as an individual.

Functionality Cookies.
These are used to recognise you when you return to our website. This enables us to personalise our content for you and remember your preferences. These Cookies will remain on your device until you choose to clear them. If you choose to do this, you will need to enter your details each time you visit the site.

How to manage cookies and control your privacy

Most web browsers will allow some control of cookies through the browser settings – these settings will typically be found in the ‘options’ or ‘preferences’ menu of your internet browser.

To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, please visit

Please note, if you use your browser settings to block Cookies you may not be able to access all or parts of our site.

In addition, we recommend that you check your privacy settings on any site which requires you to register or login, and that you never save your passwords in your browser or on your device, other than in a reputable password management system.

How we use your information and the legal basis for processing personal data

We may use your information in the following ways:

• To provide our products and services
To enable you to register with us. To enable you to make online purchases via our website and to deliver products purchased via our website.

• To provide you with a great shopping experience
We may use your information to serve relevant marketing and online advertising.

• For safety and security
To detect and prevent fraud.

• Analytics and profiling
To conduct statistical analysis to help us understand more about our customers and their buying behaviours and to customise our website and its content to reflect particular buying preferences.

• Contacting you
We may use your personal information to contact you and to respond to your enquiries in relation to our services. We will notify you of changes to our products and services and will contact you if there are any changes to our website that may affect you or where it is necessary in connection with a professional or legal obligation. If you have a business or professional connection with us, we may contact you in regards to a business matter or to develop our business relationship.

• Everyday business purposes
We use information when conducting everyday business processes such as internal record keeping, payment processing and financial account management, contract management, website administration, analytics, corporate governance, reporting and legal compliance.

Who your personal data may be shared with

We recognise that your information is valuable and take all reasonable measures to protect personal information while it is in our care.

Your personal data may be transferred to:
• third party service providers who store/process information on our behalf, including providers of information technology, identity management, website hosting and management, data analysis, data back-up, security and storage services;
• third party payment gateway providers (such as Nochex and PayPal) to process your payment for our products.
• mailing or printing agents, contractors and advisers that provide a service to us or act as our agents; and
• insurance companies, law enforcement, regulatory, or other government agencies for the purposes of fraud prevention and/or to comply with any legal and regulatory issues and disclosures.
We may also share certain pieces of aggregated, non-personal data about you with third parties. For example, we may provide a third party with information such as the number of users who searched for a particular term or how many users clicked on a particular advertisement. This information does not identify you individually.

We do not sell, rent, distribute or otherwise make personal data commercially available to any third party except as described in this policy or with your prior permission.

Your rights

We want to ensure you remain in control of your personal data. Part of this is making sure you understand your legal rights.

You have a number of rights under data protection legislation which, in certain circumstances, you may be able to exercise in relation to the personal information we process about you.

These include:
• The right to access (a copy of) particular personal data that we hold about you and certain supplementary information (e.g. the sources from which we acquired the information, the purposes for processing the information and the persons/entities with whom we are sharing the information). We may (i) refuse to provide details and/or (ii) charge a small fee, if relevant legislation allows us to do so, in which case we will provide reasons for our decision as required by law.
• The right to ask that we erase your information in certain circumstances. Please note that there may be circumstances where you ask us to erase your information but we are legally entitled to retain it.
• The right to withdraw your consent to the use of your information where we are relying on that consent (for example, you can opt out of receiving email notifications from us). Please note that we may still be entitled to process your information if we have another legitimate reason (other than consent) for doing so.
• In some circumstances, you have the right to receive some of your information in a usable format and/or request we transmit that data to a third party where this is technically feasible. Please note that this right of transfer only applies to information which you have provided to us.
• The right to ask that we update your personal data free of charge, if it is inaccurate or incomplete.
• The right to request that we restrict the processing of your personal data in certain circumstances. Again, there may be circumstances where you ask us to restrict the processing of your information, but we are legally entitled to refuse that request.

If you are seeking to exercise any of these rights, please Contact Us. Please note: that we will need to verify your identity before we can fulfil any of your rights under data protection law. This helps us to protect the personal information belonging to our customer against fraudulent requests. Please also note, that although usually we will act on requests and provide information free of charge. We may however be entitled to refuse to act on a request and we may charge a reasonable fee in relation to our administrative costs if the request is baseless, excessive or repeated.

We will respond to you as soon as we can. This will generally be within 28 days from the date we receive your request but if your request is going to take longer to deal with we will let you know.

Contact and further information

If you have any questions or concerns about this privacy policy or the information we hold about you, please Contact Us.

Changes to our privacy policy

This policy is subject to change from time to time. Changes may be made when our business practices change or when data privacy laws are updated. You should therefore check this policy regularly to ensure that you are aware of any changes.